Legend has it that in the late 1990’s a group
of New York Doctors adapted a popular but relatively modern word to describe
the unleashing of creative energy and focus. The word soon took off, with
organisation after organisation adopting this expression to describe a sad but
discernible trend in modern office politics: Blamestorming.
I am sure you've been in many meetings where the focus seems to be who to
blame while looking for excuses to explain why we did not achieve certain
goals. And I am also sure that you will agree that this is an attitude as wrong
as the company which permits it. What a desperate loss of energy and
creativity…
Therefore, we can say that Blamestorming is
the degeneration of Brainstorming, a valuable technique for ideas &
solutions generation.
But I really do believe that there is another
way to rechannel this energy into much positive directions, utilising
creativity and focus in a proper manner to achieve great outcomes. I have coined this "Funstorming":
The heart of which is assembling a team of talent and passion within an
environment where fun rules the day. Hire the talent give them a great surface,
a good ball and a reason to play.
I am not talking about doing silly or easy
things with just a smile on your face. This is about developing the ability and
possibility to "have fun storming the castle".
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